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Redesign von Find a Fertility Clinic der HFEA

Redesign the Find a Fertility Clinic Experience for HFEA

The UK’s Human Fertilisation & Embryology Authority commissioned Bunnyfoot to help with the redesign of the online Choose a Fertility Clinic tool which allows prospective patients to find a clinic that suits their needs. The old version did not supply the amount of information per clinic that the HFEA wanted patients to have and represented data in way that fostered the building of lead tables of clinics which were based on wrong assumptions or wrong interpretation of clinics’ success rates.

We designed a solution that did not use data visualisations making it harder to create false lead tables and focusing more on the relevant aspects of the data without sacrificing transparency for users.


Presentation by Carsten Schmitt
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11:05am to 11:35am on Thursday, May 27, 2010