Half Day Tutorial Details

Download: Schedule of Events (PDF) subject to change
By Day - Selected
By Presenter
By Track
View My Agenda

Designing With the Mind in Mind

Cognitive/Perceptual Psych 101 for Geeks. The psychological basis of UI design rules.

UI design rules are not recipes to be applied mindlessly. Applying them effectively requires determining their applicability and precedence in specific situations and balancing trade-offs that arise. By understanding the psychological basis of design rules, designers and evaluators enhance their ability to interpret and apply rules.


Half Day Tutorial by Jeff Johnson (UI Wizards, Inc.)
Category:
Track:
General
Time:
6:00pm to 9:00pm on Tuesday, June 21, 2011

About the Half Day Tutorial

UI design rules are not simple recipes to be applied mindlessly. Applying them effectively requires determining their applicability (and precedence) in specific situations. It also requires balancing the trade-offs that inevitably arise in situations when design rules appear to contradict each other. By understanding the underlying psychology for the design rules, designers and evaluators enhance their ability to interpret and apply them. Explaining that psychology is the focus of this tutorial. It is intended mainly for software designers and developers who did not take Cognitive Psychology as part of their university education, or for those who took it but want a refresher or an update.

AGENDA

Intro: User Interface Design Rules: Where do they come from?

Topic 1: We perceive what we expect.

Topic 2: Our vision is optimized to see structure.

Topic 3: We seek, use, and impose structure.

Topic 4: Our color vision is limited.

Topic 5: Our peripheral vision is poor.

Topic 6: Our attention is limited; our memory is imperfect.

Topic 7: We think mostly about our tasks, not our tools.

Topic 8: Human thought-cycle: goal, execute, evaluate.

Topic 9: Recognition is easy; recall is hard.

Topic 10: Learning from experience and performing learned actions are easy; problem-solving and calculation are hard.

Topic 11: Many factors affect learning.

Topic 12: We have real-time requirements.