Presentation Details

Download: Schedule of Events (PDF) subject to change
By Day - Selected
By Presenter
By Track
View My Agenda

It’s in the cards. Users share their experience in ways that count.

A review of a variety of study findings shows how Microsoft’s product reaction cards can be used to understand the desirability factor in product desi

Since Microsoft first presented the product reaction cards at UPA in 2002, little has been shared by others about them. Our use of the cards over numerous studies gives us a window into users’ experience that is amazingly consistent within each study. Examples from a variety of studies show the results we obtain.

Presentation by Carol Barnum (Southern Polytechnic State University), Laura Palmer (Southern Polytechnic State University)
Advanced Practitioners (AP)
10:10am to 10:40am on Thursday, June 23, 2011