Changing The Guardian through Guerilla usability testing
Newspapers have a culture of secrecy around exclusives & product launches so how can you change that to get testing entrenched within the business? One way is to demonstrate value by stealth. This presentation shows 3 guerilla user testing case studies, and offers 10 practical tips for conducting them.
- 2:40pm to 3:10pm on Thursday, June 23, 2011