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Changing The Guardian through “Guerilla usability testing”

A case study and practical tips for introducing regular usability testing into a business by stealth

Newspapers have a culture of secrecy around exclusives & product launches – so how can you change that to get testing entrenched within the business? One way is to demonstrate value by stealth. This presentation shows 3 “guerilla user testing” case studies, and offers 10 practical tips for conducting them.

Presentation by Martin Belam (Guardian News & Media)
2:40pm to 3:10pm on Thursday, June 23, 2011