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Using Multiple Research Techniques to Enhance User Experience

Developing a Comprehensive Understanding of the User Experience

To understand the user experience, usability practitioners must learn how to combine both qualitative and quantitative data from a wide variety of techniques, including email analysis, panels, longitudinal studies, competitive analysis, web analytics, site visits, diary studies, store intercepts, and call center feedback into a comprehensive view of customer experience.

Presentation by Demetrios Karis, Bob Virzi (Raver Consulting)
11:10am to 12:10pm on Thursday, June 23, 2011