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Into the Wild: Uncovering Holistic Mobile Insights

A Mobile Ethnography Case Study

Understanding and connecting with mobile consumers is a huge challenge. We will highlight a compelling case study of a major financial institution’s need to understand the consumer experience across their mobile platforms (mobile apps, mobile site, and SMS banking) and how creative user research revealed deep insights. The session also includes a hands-on, group activity for learning best practices with mobile ethnography work.


Presentation by Amy Buckner (AnswerLab), Pamela Walshe (Wells Fargo Bank)
Category:
Track:
General
Time:
11:10am to 12:10pm on Thursday, June 23, 2011