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Insights from Conducting Research in China

Tips and Lessons Learned for UX Researchers

In today’s global economy, researchers must develop the capability to conduct and coordinate research in diverse cultural environments. As globalization of technology expands, research in emerging markets becomes critical. This presentation discusses some of the practical difficulties that cross-cultural researchers experience and provides lessons learned from research activities in China.

Presentation by Christy Harper (Hewlett Packard)
3:40pm to 4:10pm on Thursday, June 23, 2011