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Winning that Elusive Buy-in for UX Research Projects


UX practitioners, researchers, and leaders need to engage people, teams, and organizations with research results to inform design, prioritize development, shape product roadmaps, and sometimes even initiate company-wide changes of focus. Many of them experience frustration and isolation because they are sometimes required to deal with difficult people who don't understand or respect the UX process. Tomer will showcase stories and lessons he has learned from his many years of experience and how to overcome challenges of people and situations and highlight what works and what doesn't.

Presentation by Tomer Sharon (Google)
9:00am to 10:00am on Friday, June 24, 2011