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Designing with a Service Perspective: A Bronx Tale

How user experience professionals advanced in an ideas competition by reframing the design problem to be about the city-as-service

Learn how we applied a holistic, service-oriented and community-centered approach to propose a vision for the revitalization of NYC’s 4-mile long Bronx Grand Concourse and beat 400 international competitors. Includes an overview of service design as an emerging field, our approach for the ideas competition and the insights gathered, and tips for applying a service perspective.

Presentation by Laura Keller (MISI Company)
Advanced Practitioners (AP)
10:10am to 10:40am on Thursday, June 23, 2011