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How Research Plays: The UX of Mobile Gaming

Beyond Usability: A case study of incorporating research to assess mobile games in an agile development environment

Measuring the UX of mobile gaming is a challenge calling for research beyond usability. We highlight a compelling case study of how a leading game developer incorporated a holistic UX approach within their agile mobile-game development and how a creative user-research approach established a benchmarking framework to assess future products.

Presentation by Salvador A. Becerra (AnswerLab), Laura Smith (Electronic Arts)
9:00am to 10:00am on Thursday, June 23, 2011