Presentation Details

Download: Schedule of Events (PDF) subject to change
By Day - Selected
By Presenter
By Track
View My Agenda

How Research Plays: The UX of Mobile Gaming

Beyond Usability: A case study of incorporating research to assess mobile games in an agile development environment

Measuring the UX of mobile gaming is a challenge calling for research beyond usability. We highlight a compelling case study of how a leading game developer incorporated a holistic UX approach within their agile mobile-game development and how a creative user-research approach established a benchmarking framework to assess future products.


Presentation by Salvador A. Becerra (AnswerLab), Laura Smith (Electronic Arts)
Category:
Track:
General
Time:
9:00am to 10:00am on Thursday, June 23, 2011