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Chinese web design patterns: how and why they’re different

Guidelines on how to design successful Chinese websites (with examples and rationale)

This presentation highlights why Chinese websites are different from Western websites. It identifies design patterns, points out the differences and similarities between Chinese and Western websites. It relates these differences to various cultural influences. It also exposes some myths about designing for China. Design guidelines are provided for international companies to better position their products for Chinese audiences.

Presentation by Chui Chui Tan (cxpartners)
2:40pm to 3:10pm on Thursday, June 23, 2011