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Investing in User Research: Deciding what Research to Perform

Real-world guidelines for user experience managers and others who deal with user research budgets

How should an organization spend its user research budget? Despite our extensive knowledge of methodology, practitioners—especially user experience managers—struggle when choosing which research will add the greatest value to our products and services. This panel will reveal how some of the best UX managers make these decisions.


Panel by Stephanie Rosenbaum (Tec-Ed, Inc.), Krista Van Laan (Silver Spring Networks), Dennis Wixon (Microsoft Corporation), Seema Swamy (VMware, Inc.), Kelly Braun (Braun Gordon Research, LLC), Chauncey Wilson (Autodesk, Inc.)
Category:
Track:
Advanced Practitioners (AP)
Time:
11:10am to 12:10pm on Wednesday, June 22, 2011