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Beyond Card Sorting: Using multiple methods to build a more robust IA

Case study on using various research methods to formulate, test and refine a website IA.

A systematic approach to redesigning a website’s Information Architecture (IA) integrates research at multiple points in IA development. This case study discusses how we used various methods---from transactional surveys to card sorting to tree testing--to design a new IA for a leading ecommerce company.

Presentation by Deborah Zabala Torres
Usability Fundamentals (UF)
9:00am to 10:00am on Thursday, June 23, 2011