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Neuro Web Design: What makes them click?

How to apply research on unconscious mental processing to design engaging websites.

We think people make decisions at website based on logic and rational thinking, but research on unconscious mental processing shows that whether people decide to register, buy, or take action at websites depends mostly on unconscious factors. We’ll explore the research and apply it to design more engaging websites.


Presentation by Susan Weinschenk (User Experience Institute, LLC)
Category:
Track:
General
Time:
9:00am to 10:00am on Thursday, June 23, 2011