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Multi-channel design: Should you design simultaneously?

Best practices and lessons learned for experienced practitioners

Multi-channel strategy and design is becoming an ever-increasing need as businesses expand from web to mobile devices and kiosks. Using case studies and lessons learned this presentation will discuss how to adjust methodology and estimates, and build successful cross-channel designs.


Presentation by Alison Cox (IBM Corporation), Kathy Coats (IBM)
Category:
Track:
Advanced Practitioners (AP)
Time:
11:10am to 12:10pm on Thursday, June 23, 2011