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Head to Head: Usability Testing With and Without Eye-tracking

An interactive session where you’ll learn about the pros and cons of usability testing with eye tracking vs. without through a live demonstration

Half of the room will observe a study with eye tracking and the other half will observe without eye tracking. After this live demonstration, the audience will be engaged in a discussion regarding the pros and cons of these methods. All are encouraged to attend.

Presentation by Ania Rodriguez (Key Lime Interactive, LLC), Marc Resnick (Bentley University), Eugenio Santiago (Key Lime Interactive)
11:10am to 12:10pm on Wednesday, June 22, 2011