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Triangulating Research Using Multiple Methods

Case studies of large-scale research projects using multiple methods to confidently answer business questions

To confidently answer key business questions, we’ve found that we must triangulate our findings using multiple different research methods. In this presentation, we’ll look at two case studies to highlight our lessons learned from running large-scale research programs involving multiple phases of research with multiple methods.


Presentation by Naini Mistry (PayPal), Jim Hudson (PayPal), Kuldeep Kelkar (PayPal)
Category:
Track:
General
Time:
11:10am to 12:10pm on Thursday, June 23, 2011