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Less is More: A content strategy to improve your product and save your sanity

How less content can improve your offering while saving your sanity (and your budget)

This presentation will briefly describe the concept of content strategy, then delve much deeper into one valuable strategy for determining a product’s content. Specifically, we will explore how an abundance of content increases stress and costs money and how LESS content is a much better approach.


Presentation by Danielle Cooley
Category:
Track:
General
Time:
9:00am to 10:00am on Thursday, June 23, 2011