Not your fathers web analytics report
The Home Energy Saver is an action-oriented home energy benchmarking site. Its do-it-yourself home energy assessment helps consumers understand and streamline their home energy use through behavioral and structural upgrade recommendations. We present a longitudinal case study describing how we used web-analytics to iteratively benchmark, track and improve the persuasive pull of the site.
- 3:40pm to 4:10pm on Thursday, June 23, 2011