Strategic Alliances Find a Friend to Meet Your Goals
User experience professionals face sales challenges every day: from hallway interactions to assure that the UX message, work, and expertise are heard to international alliances to move forward professional and business goals. Understand the different kinds of strategic alliances from the formal, legal joint ventures to less formal cross marketing, co-branding, and even the use of channel partners. Look at your own situation to determine which targeted networking strategy makes sense to meet your business and professional goals; and get familiar with how to create a workable plan and process that would help you find the best partners for a strategic alliance, and how to avoid the worst.
- 9:00am to 10:00am on Thursday, June 23, 2011