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Let's Get Together, People: Why UX Practitioners and Marketing Researchers Need to Join Forces Now

Why UX Practitioners and Marketing Researchers need to take the lead in working together to enhance the user experience and what you can do about it

Let's Get Together, People: New trends in marketing research will profoundly impact UXers. Learn what you can do to get the two disciplines to play well together to better serve the customer, elevate the importance of UX within the organization, and ensure the success of your business.

Ignite Session by David Kozatch (DIG), Elisa del Galdo (del Galdo Consulting ), Sara Mastro (Mediabarn), Michelle Dash (Roundarch), Emerson Niide (Predicta Digital ), Kathi Kaiser (Centralis ), Patrick Ibizugbe (American Express)
User Research
1:30pm to 2:30pm on Wednesday, June 06, 2012