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Designing with the Mind in Mind

Cognitive/Perceptual Psych 101 for Geeks. The psychological basis of UI design rules.

UI design rules are not simple recipes to be applied mindlessly. Applying them effectively requires determining their applicability (and precedence) in specific situations. It also requires balancing the trade-offs that inevitably arise in situations when design rules appear to contradict each other. By understanding the underlying psychology for the design rules, designers and evaluators enhance their ability to interpret and apply them. Explaining that psychology is the focus of this tutorial. It is intended mainly for software designers and developers who did not take Cognitive Psychology as part of their university education, or for those who took it but want a refresher or an update.

Half Day Tutorial by Jeff Johnson (UI Wizards, Inc.)
Usability Fundamentals (UF)
9:00am to 12:30pm on Friday, June 08, 2012

About the Half Day Tutorial

Introduction: UI Design rules (show examples); Where do they come from? Answer: human psychology
1: We perceive what we expect (+ demos, exercise)
2: Our vision is optimized to see structure (+ demos)
3: We seek, use, and impose structure (+ demos)
4: Reading is feature & pattern recognition (+ demos)
5: Our color vision is limited (+ demos, exercise)
6: Our peripheral vision is poor (+ demos, exercise)
7: Our attention is limited; our memory is imperfect (+ demos, exercise)
8: Human thought cycle: goal, execute, evaluate (+ demos)
9: Recognition is easy; recall is hard (+ demos, exercise)
10: We think mostly about our tasks, not our tools; (+ demos, exercise)
11: Learning from experience and performing learned actions is easy; problem solving and calculation are hard;(+ demos)
12: Many factors affect learning