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Finding the Right Things to Measure with Web Analytics

A practical method for web analytics novices of finding useful metrics

This presentation describes a method for cutting through the complexity of web analytics by finding a way to link business goals to users' tasks and then to specific, measurable behavior in analytics. This presentation is geared toward people familiar with analytics, but it will be understandable for the analytics-curious.

Presentation by Michael Beasley (Pure Visibility)
Usability Fundamentals (UF)
1:30pm to 2:30pm on Wednesday, June 06, 2012