Finding the Right Things to Measure with Web Analytics
This presentation describes a method for cutting through the complexity of web analytics by finding a way to link business goals to users' tasks and then to specific, measurable behavior in analytics. This presentation is geared toward people familiar with analytics, but it will be understandable for the analytics-curious.
- Usability Fundamentals (UF)
- 1:30pm to 2:30pm on Wednesday, June 06, 2012