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Understanding the Diverse Nature of Mobile Platforms and Content Consumption

The variability of mobile usage illustrated through video consumption data.

Contrary to some literature, it is not advantageous to consider mobile devices as homogenous. Usability professionals should begin studying the variability within the mobile world as much as the variability between different platforms. Video consumption data shown here demonstrate how focusing on the differences between smartphone and tablet devices can help usability professionals improve user experiences.

Poster by Joanne Locascio (Cisco WebEx)
  • Thu, Jun 07 -- 10:00am - 11:00am