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Remote Fieldwork: How observational studies elevated usability at AutoTrader.com

Case study for usability practitioners looking to expand their practice and influence

While traditional task-based usability research provides invaluable insights, sometimes expanding your practice to include additional methodologies allows usability to have greater influence in an organization. In this session, you will learn how adding remote observational studies enabled the team at AutoTrader.com to become more involved in projects from the beginning.


Presentation by Emily Schroeder (AutoTrader.com)
Category:
User Research
Track:
General
Time:
1:30pm to 2:30pm on Tuesday, June 05, 2012