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Persona Development

Everything You Wanted to Know, but Were Afraid to Ask

Personas are a great way to describe and discuss our users of new and existing products. They are the characters for our user stories or scenarios, and help our product teams prioritize features and functionality. In this session, you'll learn how to create data-driven personas that your stakeholders will champion.


Presentation by Jen McGinn (Oracle)
Category:
User Research
Track:
Usability Fundamentals (UF)
Time:
9:00am to 10:00am on Wednesday, June 06, 2012