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User-Centered Design and Change Management

Leading Organizational Change Towards User-Centered Design

An important task of UX consultants and managers is to enable product developers to implement user-centered design (UCD) processes in their companies. Tragically a lot of change processes fail when progressing from functional engineering to UCD. Resistance inside the organization is often the reason. Which mechanisms of organizational development cause resistance? How can we manage the change to UCD successfully and sustainably?

Presentation by Tobias Limbach (User Interface Design GmbH)
1:30pm to 2:30pm on Thursday, June 07, 2012