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Measuring First Impressions of Website Usability

5 Second Tests, First Clicks and perceptions of usability

What can you tell about a website in just 5 seconds? Recent research shows that impressions of usability form within seconds when measured by standardized questionnaires. Are there visual cues of usability that users immediately detect and can these be reliably used to predict task success when measuring website usability?


Presentation by Jeff Sauro (Oracle)
Category:
Evaluation/Testing
Track:
General
Time:
11:00am to 12:00pm on Tuesday, June 05, 2012