How to get users to read your content and stop looking at the pretty pictures
This poster presents a case study of usability tests conducted for two financial institutions. E-mail subject lines effectively primed users' expectations about the relevance of subsequently presented content. With this expectation, users read the content and ignored imagery. Without this expectation, content was skimmed and imagery was proportionally fixated.
- User Research
- Wed, Jun 06 -- 10:00am - 11:00am