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Selling Design To Human Beings - The 13 Communication Anti Patterns That Kill Good Proposals

Practical Tips on how to Manage Design Success for New and Experienced Practitioners.

As designers, we want our designs to succeed. We have collected 13 common patterns in human-to-human communication that can challenge the success of any design project. We are offering you practical advice on how to overcome them. Join us to apply these tips to your real world challenges.

Presentation by Martina Schell (, James O'Brien (Sparrk)
Usability Fundamentals (UF)
4:30pm to 5:30pm on Tuesday, June 05, 2012