Segmentation: The Shadowy Side of Persona Development
Personas represent key distinctions within the universe of users or customers. Therefore, a robust and useful segmentation of that universe is an important first step. Surprisingly, segmentation is often done intuitively or without critical examination of the assumptions or limitations of different approaches. This seminar will help UX practitioners to develop stronger customer and user models, whether when collaborating with market research organizations or when working on their own.
- User Research
- Advanced Practitioners (AP)
- 9:00am to 10:00am on Wednesday, June 06, 2012