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How does a usability team leader illustrate the impact of their team's efforts?

Winning Hearts and Minds

There are many ways to calculate ROI either for individual studies (or the entire industry) to justify the value of user research but that isn't the issue. Numbers alone are often not convincing. How can you win the hearts and the minds of the development organization and of upper management?


Idea Market by Kristyn Greenwood (Oracle)
Category:
User Research
Track:
General
Schedule:
  • Wed, Jun 06 -- 10:00am - 11:00am