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Putting personas to work: getting personas adopted throughout your organization

How-to discussion for experienced professionals within organizations or on long projects.

Making a good persona is just the beginning. They need to be recognized and relied on by the entire team. Creating a successful persona program can be a huge challenge. Learn strategies for making sure that the personas you create become essential to your team.

Presentation by Carol J. Smith (Perficient, Inc.), Richard Douglass (Nationwide)
User Research
1:30pm to 2:30pm on Thursday, June 07, 2012