Pairing Up Usability Testing with A/B Testing for Conversion Rate Optimization
Challenges with implementing findings from usability testing or even taking usability testing initiatives includes the value of usability testing is hard to quantify. A/B testing usually starts with guess work in terms of alternate testing recipes. When paired up, usability testing and A/B testing can support each other.
- 1:30pm to 2:30pm on Tuesday, June 05, 2012