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Pairing Up Usability Testing with A/B Testing for Conversion Rate Optimization

A case study and how-to guide from conversion optimization practices. The intended audience is user experience professionals or web marketing professi

Challenges with implementing findings from usability testing or even taking usability testing initiatives includes the value of usability testing is hard to quantify. A/B testing usually starts with guess work in terms of alternate testing recipes. When paired up, usability testing and A/B testing can support each other.

Presentation by Shanshan Ma (In + Im)
1:30pm to 2:30pm on Tuesday, June 05, 2012