Peer Reviewed Paper Details
User Experience and Likelihood to Recommend: Linking UX and Net Promoter Score
This study reports on a two-year survey in which user experience attributes, e.g. ease-of-use, were found to contribute significantly to users' willingness to recommend a product. It is a case study which applies a model of customer satisfaction from the field of Customer Loyalty to the field of Software User Experience.
- 1:30pm to 2:30pm on Wednesday, June 06, 2012