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Becoming a Market Leader in Mobile UX: Identifying an Emerging Paradigm

A 'how to' discussion for managers and designers of digital platforms, on identifying winning trends and the design strategies that support them.

This 'How to' discussion will examine the ability to recognize an emerging paradigm through identification of winning trends in mobile user experience. As a part of this discussion, a collection of winning trends and user preferences documented through (a) our own mobile user experience research, and (b) recent literature, will be offered.

Presentation by Arnab Guha (Phase 5 Research), Vanessa Campbell (Phase 5 Research)
Advanced Practitioners (AP)
1:30pm to 2:30pm on Wednesday, June 06, 2012