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Seizing UX opportunities: influencing your organization one wake-up call at a time

A study of successes and failures for those with some exposure to the topic.

The introduction of user experience in an organization doesn't often happen because great user experiences already exist. Rather, it comes about because of one terrible experience after another. But how do you know when to seize the opportunity to introduce the value of User Centered Design as a practice in your organization? And when do you walk away?

Hear from two presenters at very different points in their career as UX leaders. Learn how they leverage their experiences to shape the UX team's influence at a large power and manufacturing company newly committed to the benefits of user experience.

Ignite Session by Sandy Sterling (Cummins Inc.), Charlotte Schwendeman (Cummins Inc.)
9:00am to 10:00am on Wednesday, June 06, 2012