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"...but the light bulb has to want to change": Why do the most serious usability problems we uncover often go unfixed?

How-to for experienced and advanced practitioners

As a profession, one of our most important motivations is that we want products to get better. But even when our recommendations are welcomed and apparently highly valued, they often aren't acted upon--especially, it seems, when the problems involved are serious. This session offers some reasons why this happens, and suggests what we can do to improve our track record.

Presentation by Steve Krug (Advanced Common Sense), Caroline Jarrett (Effortmark, Ltd.)
Advanced Practitioners (AP)
9:00am to 10:00am on Thursday, June 07, 2012