"...but the light bulb has to want to change": Why do the most serious usability problems we uncover often go unfixed?
As a profession, one of our most important motivations is that we want products to get better. But even when our recommendations are welcomed and apparently highly valued, they often aren't acted upon--especially, it seems, when the problems involved are serious. This session offers some reasons why this happens, and suggests what we can do to improve our track record.
- Advanced Practitioners (AP)
- 9:00am to 10:00am on Thursday, June 07, 2012