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Design Studio: A Method for Idea Generation, Critique and Iteration

Design Studio provides a structure for collaboratively generating, exploring and evaluating ideas in the early stages of a design effort. This is a critical phase in the creation of products and services and often can be challenging due to a number of factors addressed by the Design Studio's process.


Half Day Tutorial by Adam Connor (Mad*Pow)
Category:
Design
Track:
General
Time:
6:00pm to 9:30pm on Monday, June 04, 2012

About the Half Day Tutorial

The generation and exploration of ideas is a critical early step when designing products and services. The work done in this stage of the product's lifecycle will help set a path for its future. It will also begin to solidify the problems and challenges the new product will and will not address.

But trouble often arises at this early stage for a number of reasons:
• teams may lack an effective structure or process for generating ideas, falling back on the non-descript "brainstorm" session
• various members of the team, beyond just the design team, may have their own ideas for the product.
• there isn't an efficient structure in place for capturing, evaluating, and eliminating ideas.
• and more...

The Design Studio is a method for idea generation, evaluation, refinement and even elimination. It takes place in a collaborative, fast paced, interactive environment that leads to a shared understanding of the product, the problems it will address and how it will address them.

Participants in this tutorial will be presented with an idea for a potential product and a partial scenario describing how a user intends to use the product. They will then be split into teams and, through the Design Studio process, generate, evaluate, and refine their ideas for the product's design.

Participants will be required to sketch their ideas, however no real drawing ability is necessary. If you can draw a rectangle, triangle, circle and wavy line, you have all the skills needed to illustrate your ideas.

Additionally participants will be required to provide feedback on other's ideas and receive feedback on their own. Experience in a critique setting is a plus, but again, not at all required.

I look forward to sharing this method with you. It's been a major component in the process I and my teammates use to approach new projects and can have long lasting benefits not just on quality of work, but on relationships and other collaborative opportunities.