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IA for Orwell

A Plain-English Introduction to the Practice of Information Architecture

Evoking the spirit of George Orwell's 1946 essay "Politics and the English Language," IA for Orwell will take a "plain-English" approach to the study of information architecture, covering the basic concepts and central practices of IA, but deliberately avoiding the "contagion" (as Orwell put it) of unclear prose. IA for Orwell is specifically designed for those new to the practice of information architecture or those eager for a refreshing, unpretentious take on the discipline.

Half Day Tutorial by Rob Fitzgibbon (One to One Global)
6:00pm to 9:30pm on Monday, June 04, 2012

About the Half Day Tutorial

The discipline Understand what Information Architecture is - and isn't. The origins, history and principles of the discipline. The purpose and application of information architecture in a digital environment.

The Context Human psychology and behavior principles as they apply to digital experiences. Introduction to the principles of usability and user-centered design. Mental models and persona development. Information as spatial/architectural metaphor

Best practices Become familiar with a range of information architecture tools and tactics - business analysis and strategy, search, navigation, labeling, sorting, filtering, metadata, taxonomies, thesauri, controlled lists, wireframes (low and high-fidelity), sitemaps, content inventories and module matrixes, etc. How IA works in a multidisciplinary environment.

Resources The best information architecture sources for professionals, and who are the "major players" in the industry

The Rationale Praise the user and pass the wireframe. How to successfully evangelize IA and user-centric design in your organization. How to explain what you do in a way your mom can understand.