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"We just want an expert review": How can we encourage clients to consider additional usability methods?

Escaping from a usability rut

Clients may prefer some methods, such as expert reviews, because they are faster and easier for them. In some cases, clients come to rely on these methods, rather than developing a more thorough usability program. How do you get customers to begin to take advantage of other usability methods?

Idea Market by Jean Fox (Bureau of Labor Statistics)
  • Thu, Jun 07 -- 10:00am - 11:00am