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A Typology and Review of Web Evaluation Strategies

A discussion for researchers focusing on web evaluation techniques.

Various techniques for web evaluation will be discussed. Depending on the stage of development, usability testing, analytics, and site intercept surveys can all be useful web evaluation tools. However, the authors suggest that more experimental research is needed to fully evaluate whether a website meets its intended objectives.

Poster by Brian Wiggins (Fors Marsh Group), Jennifer Romano Bergstrom (Fors Marsh Group)
  • Thu, Jun 07 -- 10:00am - 11:00am