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ETHNOGRAPHIES OF ADOPTION

Longitudinal Methods for Studying Technology-Enabled Cultural Change

To innovate, we must design technology for interactions and use cases before they even exist. Studying moments of adoption and change within real-world contexts, using ethnographic methods, is a promising means to achieve these goals. This poster presents a series of case studies on how the timely use of ethnographic methods can elucidate the adoption process and better position innovations for success.


Poster by Amaya B. Weddle (Immersion Corporation)
Category:
User Research
Track:
General
Schedule:
  • Thu, Jun 07 -- 10:00am - 11:00am