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What is 'state aware' UX design and why is it going to change everything?

An exploration of the new concept of 'state-aware' user experience design and how it can change all of your digital experiences.

This session will explore the new concept of 'state-aware' user experience design which Starwood pioneered not only in the travel industry but was one of the first companies ever to utilize. You will see how you can use this new concept to completely change the way users interact with all your digital touch points through a this new way of using a mix of content, data and a interface design.

Presentation by Stephen Gates (Starwood Hotels & Resorts Worldwide )
9:00am to 10:00am on Thursday, June 07, 2012