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Who are We Designing For? The Generational Dilemma

We all know about the Baby Boomers... they are a huge demographic, there are a lot of them, and they are now aging... but did you realize that there is a new generation that outnumbers the boomers? Called the "Net Generation" these are people who are born between 1977 and 1996. There are 80 million in the US and over 2 billion worldwide. Are there really differences between generations that have an impact on design? If so what are they? And what does it mean for someone who is designing a product with users that span generations? What does the UPA community need to do in order to better prepare itself for ever-evolving user groups?

Dr. Susan Weinschenk has been conducting exploratory research for the last year on generational differences. In this session Dr. Weinschenk will share some of the literature on the topic of generations, as well as her exploratory research. You will learn what the real differences are, see examples, hear audio clips and watch videos of the two groups. Leave your pre-conceived notions at the door and be ready to see technology from a different set of eyes.

Dr. Susan Weinschenk is Chief of Technical Staff at Human Factors International. She has been an industry leader in the field of usability engineering for over 25 years. Dr. Weinschenk has a Ph.D. in Psychology from Pennsylvania State University, with three books on usability published by John Wiley and Sons.

Invited Speaker Susan "Susan" Weinschenk Usability perspectives for General