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Using On-site Surveys and Web Analytics with Personas to Inform Business Strategy and Design

This session will examine the combination of on-site surveys with web analytics to identify the distribution, behavioral patterns, and business value of each web persona. We will discuss the pros, cons, and challenges of using these methods and how they may be used to drive business strategy. 40 Minute Presentation by Tim Harter Methods & Skills for General
Room:
TBD