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Innovations in visual information design and multi-ethnic usability testing: how to create better products and bigger profits

Learn user insight-gathering strategies that helped evaluate three innovative, visual products: wordless computer setup guides, visual phone feature mailouts, and online help posters. From recruiting to rewarding test participants, to conducting and recording the usability tests, learn how to evaluate such products internationally -- with little cost and large profit. 90 Minute Presentation by Patrick Hofmann Case Studies for General