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Teach your software developers this Ideation-Design process to reduce your usability work downstream

When our CTO decided that “our developers are responsible for GUI design” I set out to help our developers succeed by stepping outside the usability silo. I assembled four borrowed ideas into a formal, co operative Ideation Design process that our software developers now enthusiastically use. The process is now proven, on two continents, by a dozen “design teams” made up of developers, QA, and tech-comm staff. This Ideation Design process changed our corporate culture by making usability and product design processes collaborative, it gives us usable products, and it drastically reduces our development time. Here's a 1-minute online testimonial: Presentation by Jerome Ryckborst Methods & Skills for General