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Applied Card Sorting: A Case Study in e-Commerce Taxonomy Research

Customers have access to more than 150,000 product pages on our website. Our usability team wanted to know if existing taxonomy and category labels were intuitive for customers. The team adapted card sorting methods to evaluate product categories. We used a cluster analysis diagram to help colleagues understand the data. 90 Minute Presentation by Tom Illmensee Methods & Skills for General
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