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Search is now normal behavior. What do we do about that?

"Search represents a failure of navigation”. This case-study challenges that idea: an intensive analysis of a large university web site, comparing data from search logs, site traffic, comparative inspection of search algorithms, and usability testing (in-person, with eye-tracking, and remote). The result is a view of search as part of user experience, and how the site design can work with this reality. 90 Minute Presentation by Whitney "Whitney" Quesenbery, Caroline Jarrett Case Studies for General